Toyota’s been around for almost 100 years now, and it didn’t become the global superior automotive company it is today without some help. One of Toyota’s biggest partners is AISIN, the Japanese automotive component company. The two began a strong working relationship in the 1950s, and in the nearly 75 years since the beginning of this partnership, they’ve only continued to grow. The relationship between AISIN and Toyota is an interesting one that has gone up and down in their long and storied history.
Joint Venture Beginnings
The first couple of decades of AISIN and Toyota’s operations were independent with some connections here and there, but it wasn’t until 1966 that they cemented their partnership. During this year, AISIN and Toyota created their joint venture facility in Kariya City, Japan. Both companies understood that the other was devoted to quality and innovation, and they saw they could do some amazing work together. These beginnings would lay the foundation for a strong relationship that would continue nearly 60 years later into the 2020s.
Solidified Partnerships
Both companies maintained their partnership from the beginning, and at the beginning of the 21st century in 2001, they further solidified their partnership with a new joint venture. In a new collaboration, they began manufacturing new gearboxes and axle assemblies. AISIN was already an invaluable partner, and these new assemblies took things to the next level.
Exclusively catering to Toyota’s vehicles, AISIN created parts that were much more reliable than their counterparts, parts that could also elevate Toyota’s overall performance. Through shared goals, facilities, and materials, AISIN and Toyota could continue developing the high-quality products they’ve built their reputations on.
The Global Market
While both companies began their partnership in Japan, they did not stop their pursuits there. Instead, they’ve continually expanded their reach, pushing their products past their borders and onto the global market. Through extensive collaboration, their joint venture has led to manufacturing facilities in newer markets like China and India. Toyota has established itself across the globe, but there aren’t too many manufacturing facilities outside of Japan.
With AISIN and Toyota working together, they’ve further cemented their hold on the global market, bringing their evolving automotive technology to markets far and wide. As the years continue, they’ll continue producing high-quality vehicle parts, and complete Toyota vehicles, that the whole world can enjoy.
Advanced Car Parts
Through their partnership, AISIN and Toyota have also manufactured amazing features that make driving simple. Years of development and testing have enabled AISIN and Toyota to develop newer car parts that combine safety and fuel efficiency. One notable example of this is their advanced transmissions. Technological advancements are the backbone of the automotive industry, and through its partnership with AISIN, Toyota can stay at the forefront of the industry for years to come.
An Emphasis on Safety
In addition to creating efficient car parts that make Toyota’s vehicles ready for the road, AISIN also works on developing important safety components. Their technical expertise has led to numerous safety innovations that many drivers take for granted today, such as:
- Blind spot monitors
- Rear cross-traffic alerts
- Driver monitoring systems
These innovative features are just a few of the ways that drivers on the road can be and feel safer than they were years ago. An extra layer of confidence is something that every driver needs when on the road, increasing safety and peace of mind.
Through Thick and Thin
An important part of Toyota and AISIN’s history is the 1997 AISIN fire. At this time, AISIN’s manufacturing facility fell victim to a fire that would halt the assembly of P-valves, an important part of Toyota’s brake system at the time. Toyota followed the “Just In Time” philosophy where they only received parts as needed to minimize waste and inefficiency. This philosophy meant they didn’t have a backup stock of P-valves, and business would have to halt in the interim that AISIN could no longer make them.
It could have been disastrous for Toyota, AISIN, and Japan’s whole economy, but through Toyota’s reputable network of manufacturers and suppliers, business kept going. Soon, AISIN was back up and running, getting Toyota the P-valves they needed in no time at all. It could have been a disaster for everyone involved, but because Toyota and AISIN valued each other and the other companies they work with, business kept going. Even in the years since, these companies understand the importance that their relationships hold, and they’ll continue to value each other for years to come.
Autonomous Driving Technology
The automotive industry has developed new technology, making cars more efficient and technologically capable over the last 100 years, but the principle of driving has remained unchanged. However, in recent years, the highly hypothesized self-driving car is becoming more of a reality, and Toyota and AISIN are working together to lead the way. The two companies have collaborated closely over the years to develop autonomous driving systems, including an advanced automated parking system. This technology is still in its infancy stage, but through their continued partnership, they’ll push the boundaries of autonomous driving, paving the way toward the future.
Advanced Environmental Initiatives
Companies around the world have placed greater emphasis on becoming or improving the sustainability of their operations, and the partnership between Toyota and AISIN is no different. Since the beginning of their partnership, they’ve continued to collaborate on numerous environmental initiatives all aimed at reducing emissions. Juggling fuel efficiency and emissions is a challenge every automotive manufacturer has had to confront over the last few decades, and Toyota has taken this challenge in stride.
AISIN is an invaluable partner in this pursuit. Through their work together, Toyota and AISIN have developed cutting-edge technologies that deliver the best of both worlds. Advanced engines and alternative energy sources are just the tip of the iceberg of what these two companies have developed—and they’re not done. In the coming years, they’ll continue to make their vehicles fuel efficient and environmentally friendly.
The relationship between AISIN and Toyota is long and historied, and when you learn about that history, you can see how much value Toyota places on its car parts. They only want to put out the best, which is why they work with companies like AISIN. Their relationship has created some high-quality AISIN Toyota parts, and if you’re looking to get some of those parts for your Toyota, let Yota Shop take care of you. We have all the parts you’ll need for all shapes and sizes of Toyota you have.
